![]() On desktop, the group bans “pop-up ads, auto-play video ads with sound, prestitial ads with countdown and large sticky ads”. ![]() Its standards were set in place after “comprehensive research” involving more than 25,000 participants. If it does go ahead, the company would outsource the definition of unacceptable adverts to the Coalition for Better Ads, an independent group set up by a consortium of major advertisers and agencies in March.
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